Four communications pieces were recognized for excellence at the Council for the Advancement and Support of Education (CASE) District III award ceremony. The Roanoke Rising campaign case statement, Roanoke Rising campaign website and the Admissions viewbook were all awarded Grand awards, and a mailer for the Young Associates program was recognized with an Award of Excellence.
CASE awards are judged on criteria that include not only the creative execution of the piece, but also its objectives, method and results. Communications professionals, mostly from other colleges and universities, judged the entries.
â€œWe were excited when we found out this work was recognized at such a high level,â€ said Director of Marketing Blair Garland. â€œBut, the remarkable stories that happen here all the time made it relatively easy to create such inspiring pieces.â€
The Roanoke Rising campaign case statement and website were created to inform the Roanoke College community and friends about the campaign, what it will do for the future of the College and why we need philanthropic support to get there.
â€œThe Roanoke Rising case statement and the Roanoke Rising Campaign Website have proven to be an attractive and informative wayÂ to share important details about the importance of giving to the campaign,â€ said Vice President of Development Connie Carmack. â€œThese tools help our entire communityâ€”alumni, parents, faculty, students, staff and friendsâ€”to know and understand the College’s priorities, our progress toward goal and how their ongoing support can and does make a significant impact on the lives of our students both now and for generations to come.â€
For prospective students, the viewbook tells a compelling story about life at our classic college and especially how Roanoke has a special knack for helping its students out-perform themselves.
“Roanoke College has so many successful student stories to tell,” said Brenda Poggendorf, vice president of enrollment and dean of admissions and financial aid at Roanoke. “The new publications tell those stories more boldly and more creatively. Our record application pool for next year’s freshman class is due, at least in part, to the success of our publications.”
Recent graduates were sent the Young Associates mailer, which touts the new annual giving program. Younger alumni can become members of this prestigious giving society at discounted rates based on the number of years from graduation.
College designer James France designed and art directed the Young Associates mailer. The Roanoke Rising campaign case statement, website and Admissions view book were created by Landesberg Design, with writing by Andrea Jarrell and photography/videography by Jason Jones.